Fill in the blanks
Last year my business did $ in revenue and we had $ in expenses. Compared to the year before, we grew by %.
Tap a number · or hit Tab / Enter to fly through them.
In years, my business could be worth
Keep scrolling to see the curve, pull the levers, and learn the order that compounds.
If I keep doing what I’m doing
Year 1 profit
$0
Year 5 profit
$0
Cumulative
$0
Profit (solid) · Revenue (dashed)
Now nudge something
New valuation
—
More leads each year
Compounding
+0%
Better conversion
Percentage-point lift
+0pp
Higher prices
Compounding
+0%
Better renewals
Percentage-point lift
+0pp
Wider margin
Percentage-point lift
+0pp
The order that compounds
The most expensive lever, and the last one that pays. Here’s the order that actually compounds — what each 1% lift is worth over my 5 year horizon.
+$0
The cheapest move. Same customers, same work — every dollar lifted drops to the bottom line.
+$0
Retention beats acquisition. 1% on renewal compounds against a higher-margin base every year.
+$0
Same work, more revenue, on a wider retained book. One percent goes further than founders expect.
+$0
Wring more from the leads I already have. Costs capacity — but feeds a stickier engine.
+$0
The most expensive lever. The one most founders pull first. Only pays after the engine works.
All five at 1%, compounded — adds to my valuation:
+$0
+$0 extra profit over 5 years
And the ceiling
—
Where new clients exactly balance churn. The single most powerful way to raise this number is the annual renewal rate.