Fill in the blanks
Last year my business did $ in revenue and we had $ in expenses. Compared to the year before, we grew by %.
Tap a number · or hit Tab / Enter to fly through them.
In years, my business could be worth
…
That’s 3× your revenue in year 5, about what advice firms tend to sell for.
Keep scrolling to see the curve, pull the levers, and learn the order that compounds.
If I keep doing what I’m doing
Here’s how the next 5 years play out.
Year 1 profit
$0
Year 5 profit
$0
Cumulative
$0
Profit (filled) · Revenue (dashed) · Year 1 → Year 5
Now nudge something
Drag one of your numbers and watch what happens to the value.
Leads a month
Today: 0
0
Conversion
Today: 0%
0%
Price per client
Today: $0
$0
Renewal
Today: 0%
0%
Margin
Today: 0%
0%
Solving for more profit?
Here’s the order to tackle it in.
- 1
Margin
Save money immediately. No new clients, no new work, you keep more of what you already make.
- 2
Retention
Lift the lifetime value of the clients you've already won. A point of renewal compounds on the whole book, year after year.
- 3
Prices
When you're already profitable, a price rise drops straight to profit. The increase is the margin.
- 4
Conversion
More profit, but also more clients and more work to look after them.
- 5
Leads
The slowest of the five. Buying more leads is the priciest way to grow, and the last to pay off.
Pull all five, 1% a year, and it adds to your valuation:
+$0
+$0 extra profit over 5 years
Where it settles
Your yearly profit levels off at about
…
Fill in your numbers above to see where your profit levels off.