How to raise your prices without losing your best clients
Charging more for the same work is about the fastest profit I know of, and it’s the one most of the firm owners I work with keep putting off. This is the real memo I wrote for an advice firm before it moved its existing clients to new prices. I blacked out the names and numbers. The plan, the email and the meeting script are all still there.
Get the memo, it's freeWhat lands in your inbox.
- The three-year plan that moves existing clients to new prices, with a loyalty credit that softens the jump
- The email to send 10 days before the renewal meeting, so the new price isn’t a surprise
- A five-step meeting script, plus what to say when a client pushes back on price
Get the memo before your next renewal round
Who this is for
Yes This is for you if…
- Your fees haven’t gone up in a while, but your costs have.
- You’ve already raised prices for new clients and haven’t told the ones you’ve had for years.
- Your advisers go quiet when a client pushes back on price.
No Skip it if…
- You want the word-for-word answer to each objection. Those are blacked out in this version.
- You’re after legal or compliance advice on changing fees. This is business guidance, and I’d run your agreements past your licensee.
Why this works
I wrote this memo for an advice firm I work with, ahead of their renewal meetings. It's built on Alex Hormozi's five-step method for raising prices, changed to fit advice clients. I've blacked out the bits that belong to them.
FAQ
Is it free?
Yes. Fill in the form and it lands in your inbox.
Will I lose clients?
Maybe a few. The memo starts with the maths: how many clients you could lose and still earn the same, then a test of the new price on new clients first. In one of Alex Hormozi’s examples, a software company lifted its price on 300 customers from $30 to about $3,000 a month and lost one.
Is this a real client memo?
Yes. It's the memo I wrote for an advice firm before they raised fees. Their name, their prices and the answers to each objection are blacked out. Everything else is how they got it.
Why are some parts blacked out?
They belong to the client. The prices, the people and the word-for-word answers stay with them.
Does it tell me what to charge?
No. It shows how one firm moved to new prices, with a loyalty credit that steps down over three years. Your numbers will be different.
When does the email go out?
About 10 days before the client's renewal meeting, so the new price isn't a surprise when you sit down.
What are the five steps in the script?
They come from Alex Hormozi's method for raising prices. Remind them of the value, address the change, invest in their future, soften it with a loyalty reward, and explain away their concerns. I changed them to fit advice clients.